I Blame Coco!

Last Wednesday 16th March myself and some colleagues discovered that Sony (plus a few other associated sponsors), was holding a party at the Superstudio on Via Tortona in Milano, and that the super cool band "I Blame Coco" plus DJ's "Cassius" were playing. The entrance to the venue was free, although this was only after 11pm. Prior to that people with VIP passes could enter, but anybody else had to wait till after 11. So even though we were not entirely sure about the whole entry process and if it was going to be a mad crazy scene we decided to go.

We arrived a bit before 11pm, and on the street there was a few hundred people waiting to go in. After waiting for about 15 minutes or so the security guards decided to open the entrance which was the size of a standard door, instead of the big double gates about five metres further on. What ensued was a mass of people pushing, moving, squashed, and ultimately desperately surging forward to enter inside. When I finally got inside I actually was shaking, and thinking I hope that this is all worth it!

Superstudio is a venue most well known for being used in the Milan Salone del Mobile (Furniture Fair) for the Fuori Salone displays and events. It's actually quite a big space, with various different areas are available to use. Sony had hired the biggest areas, and as a result the space was probably about 2/3 full. There was also an open bar, however to be honest there was a massive number of people all trying to order drinks so at the end I think I had just one.

For me though it was all about the music, and "I Blame Coco" were worth the effort. I think that they pretty much played all of the music from their first album and really sounded great. I like Coco Sumner's voice, style and she seems to be a very independent soul. The band's music is a combination of electro pop and new wave. Because there wasn't such a big crowd there it meant that everyone could get quite close to the stage, and I think that everyone there really enjoyed their performance. The band is not that hugely known in Italy, but I think that they are slowly becoming more popular and growing their fan base.

We also stayed for the DJ's "Cassius" and they too were very cool. The crowd very quickly started dancing to their music, and they are great to see perform. They played for at least 1.5-2 hours, so we also got into the swing of things with some dancing before heading out.

A great night of fun!